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Supercharge HubSpot CRM with Clay.com Enrichment

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CRM Enrichment
Supercharge HubSpot CRM with Clay.com Enrichment

In today's fast-paced sales environment, having accurate and up-to-date information in your CRM is crucial. Manually enriching contact and company data can be tedious and time-consuming. This is where the powerful combination of HubSpot, a leading CRM platform, and Clay.com, a data enrichment and automation tool, comes into play.

Why Enrich Your HubSpot Data?

Clean, enriched CRM data leads to better segmentation, more personalized outreach, improved lead scoring, and ultimately, higher conversion rates. Enrichment provides details like company size, industry, funding information, job titles, technologies used, and more, giving your sales team the context they need to succeed.

Introducing Clay.com

Clay.com acts as a central hub for data providers, allowing you to orchestrate complex data enrichment workflows. Instead of relying on a single data source, Clay lets you chain multiple providers and use AI to find the best information for your specific needs, directly within a spreadsheet-like interface.

Connecting Clay.com and HubSpot

Integrating Clay.com with HubSpot allows you to automate the enrichment process:

  • Trigger Workflows: Set up triggers in HubSpot (e.g., new contact created, deal stage changed) to initiate a Clay enrichment workflow.
  • Pull Data: Clay can pull contact or company identifiers (like email or domain) from HubSpot.
  • Enrich in Clay: Run your pre-defined Clay sequence using various data sources (LinkedIn, Crunchbase, Clearbit, etc.) to find missing information.
  • Push Data Back: Automatically update the corresponding HubSpot records with the newly found data points.

Benefits of Integration

  • Save Time: Eliminate manual data entry and research.
  • Improve Data Quality: Keep your HubSpot CRM consistently accurate and up-to-date.
  • Enhance Sales Intelligence: Equip your team with deeper insights for better conversations.
  • Streamline Workflows: Automate lead qualification and routing based on enriched data.

By combining the strengths of HubSpot's CRM capabilities and Clay.com's advanced data enrichment, you can create a highly efficient and intelligent sales operation. Start exploring the integration today to unlock the full potential of your customer data.